By the end of January, H & M officially announced, the first Beijing Xidan Joy City stores are currently under preparation and will be open in the spring. This attracted attention in the global economy is facing recession next scene is still confident it enter the China market, the era of cheap big has come?

Back in early January, people have noted that Joy City basement of a corner enclosed by H & M logo curtain. January 29, H & M had formally announced, the company plans in 2009 an additional 225 stores worldwide, of which the first Beijing Xidan Joy City stores are currently under preparation and will be open in the spring. The Internet rumors for nearly half a year of speculation, “H & M exactly  Burberry  when to open stores in Beijing, where a warm debate.” Would also like to put to an end on the characterization.

H & M what kind of origin is also its first store settled in Beijing could even suggest a cause for such attention? In the global economy is facing recession next scene it is still confident to enter  Burberry  the Chinese market?

H & M, full name Hennes & Mauritz, a Swedish fashion company, is Europe’s largest clothing retailer, although it has a name resounding level of luxury big neck and neck, but the route it is cheap and fashion, But it is also, and the rise of big-name luxury goods is inseparably related to H & M led, ZARA, C & A, GAP, they are known to copy the  Burberry  big style of “regular” clothing brand.

In the 2007 to 2008 in the first half of the time, when big-name luxury goods are still ambitious plan in China’s domestic market, the luxury of their empire, it does not expect in October 2008 in a fierce global financial crisis, so that the original the middle class has nothing to do with the low cost of living began to global fashion. That whether rich or poor are a popular way of life and economic models performed in various continents, which also made such as H & M fashion line to go  Burberry  parity become beneficiaries of the enterprise. H & M the latest in a performance report shows that in November 30, 2008 end of the fiscal year, the company net profit of 15.3 billion SEK (1 U.S. dollar equals 8 SEK), compared with the previous fiscal year increased by 17 million  Burberry  kroner, an increase of nearly 13%.

G-Star RAW (commonly called just G-Star) is a Dutch clothing company that produces fashionable urban clothing. It became a very popular clothing brand among students in Europe. Their clothing is frequently used in runway modeling. It was showcased at the New York Fashion Week in 2008. ^[1]

G-Star was originally named Gap Star but decided to change their name upon going international. The brand specializes in making RAW denim – an unwashed, untreated denim in which all jeans start out as after being constructed. G-Star is influenced by European fashion trends as well as by military clothing. Inspirations of their designs come from vintage military apparel bought from around the world. Some examples include special mobile-phone pockets and zippered arm pockets on jackets.

G-Star’s flagship stores are located in New York City, United States and the Netherlands in the most luxurious shopping street of Amsterdam, the PC Hooftstraat. Compared with the USA, the brand is far more famous in the Netherlands, Germany, the United Kingdom, Spain, and other European countries as well as China and Hong Kong.

Watered-down style, the trend back to nature is  christian audigier  absolute, but also the direction of fall and winter consumption. CostumeNational by the black-led, simple design there is no trace of artificial ingredients; Gian-francoFerre are non-black and white dress. “Conservative is a bold new approach is now no need to continue to produce those men have no interest in clothes or make them difficult to understand.” MiucciaPrada of the stock of the situation is that she will understand when to challenge secular traditions, when to drift with the tide. She is represented by the trend that led neutral fashion leader, into a wide-collar conservative double-breasted suit, windbreaker and symmetry of the fit V-neck sweater designers. Two years ago was also widely popular new elitism is now difficult to seek their tracks, replaced by a  christian audigier  lingering powerful elegance.

In this year’s autumn and winter, not have to go nuts with eye-catching, flaunt male heroism of clothing is essential. As the British newspaper “Independent” fashion editor AdamWelch said, “In the past those who flaunt a ‘perfect man’ of the office suite, today seems a kind of ironic satire!” This season is neither male voice pairs of spectacles on nose and matriculation Health, nor wearing a gray wool cardigan a quiet boy, who one have staunch individuality, can work independently of the real guy in order to arm themselves with heavy clothing,  christian audigier  gestures and distributed among the rich men’s mettle.

Qipai Jet Li, Romon of Pu Cun Xin, a small Indian family of HAILAN days, Youngor of Fei Xiang … … the image seems to advocate apparel advertising an indispensable element. But the problem is, it has been mind-set so that marketing will be “role models” has been defined as “leading” role. But the real success is not due only to meet the needs of the target market, but rather to find and create new demand, that is not aware of the needs of active consumers. Through creative design style in the garment’s performance, with the “example” an enormously attractive seamless docking with a perfect presentation, in order to provoke a new fashion in order to make the brand unique personality, in order to enable consumers duty-bound to pursue. Of course, the new design style comes from the needs of the target market integration and found that the Spanish Inditex Group’s subsidiary brand ZARA, its formation “design – production – supply – the market – designed to” business processes can be recycled and fully highlights the importance of design. “Example” is the goal of market integration based on the discovery of the most intuitive, most ground-breaking design style to convey to the target group, and form fashion, the only way to get more people involved. 

The face of apparel to market changes, we must not only be able to Perspective essence of the phenomenon, but also to discover the trend of things. Costume design is an important aspect of the grasp of consumer psychology, which is one of the most important trends. Consumer psychology that the garment has to meet, joy self, display, demonstrate personality and characteristics of the function, so that consumers will have to buy clothes motives: Dress yourself The quest for beauty; others, sure, affiliation with the group recognized; meet their own emotional needs. As for outside the core Juicy Couture  motivations are certainly give rise to social assessment of scruples. The importance of clothing to individuals to buy the possibility of errors, mistakes have a negative impact on the purchase of the perceived have affected the degree of scruples. To overcome the scruples of consumers in these areas should start with the following: As for the dress, costume design style must take into account the target group has been on product information and information-handling capacity, target groups in which group identity and cultural characteristics of the final to determine the appropriate style and the Office of Environmental. Costume design novel measure of consumer demand is the right Juicy Couture  target market trend accurately, non-fast-forward, acceptable design style through the voice of the aspirations of the formation of the popular atmosphere in the choice of consumers when risk perception is significantly reduced, Since the group wore a lot of people, even if a negative evaluation of decentralized responsibility, and anxiety naturally be less. Such as “gifted” men’s only said that a new definition of beauty, making elegant men, both free and easy man, but also includes new anti-traditional elements of the beautiful. At the same time that Juicy Couture  demands no more than that, if further convey the beauty, charming design style, it is estimated that men can not accept, out of self-image considerations, but for social evaluation of scruples.

Moire rolling drift in the chest, arm wrapped around the yellow stripes, man Chende dynamic fluent, cheerful and generous. This is released today in Beijing Olympic Games, Paralympic Games uniforms left the impression that reporter. In order to create a good flow of the Tao landscape, the Beijing Olympic Cultural Activities Department of the image of landscape designers, excellent domestic Beijing Institute of Clothing Design Institute, Tsinghua University Academy of Fine Arts, Central Academy of Fine Arts, Adidas apparel production and technical personnel specialized expertise formed a design team, after nearly two years of efforts to complete this Road landscape. Recalled this experience, one of the team members Associate Professor of Beijing Institute of Clothing kayo with excitement, passive and moved to describe.
Chu Shi uniform excited to change from passive
December 5, 2005, the Beijing Olympic Games true religion  and Paralympic Games was officially launched the design of uniforms. Be able to personally participate in the ranks of the Chinese nation, a hundred years to realize their dreams can be designed for the Olympic Games, clothing, tailored, so that in fashion design for many years Professor He Yang excited, as a member of the design team, so that Kaya was a tremendous excitement.
However, when Kaya began to calm down and give serious consideration to the design of clothing, a trace true religion  of feeling began to linger somewhat passive in her heart. Artists naturally refused to be similar, like the arbitrary play imagination, inspired by the outbreak of desire flash in the pan, but the Beijing Olympic Games and Paralympic Games but has a uniform design specification limits, uniforms must use the core graphics, you must use the color system, the Beijing Olympic Games, be sure to bring a the Beijing Olympic true religion  Games and Paralympic Games emblem and so forth. This was a very suited to Kaya.
“Always the first three months can not find the feeling, the understanding of the core graphics are not thorough. How to do all feel like uniforms.” Out of unrestrained imagination, Kaya can not find the design seems to look at the feeling, actually the first three months nothing. “Since the graphics, style, and marks were identified, and thinking is quite a simple matter, how can these things combined knowing where to start.” But this experience of failure true religion  and did not let Kaya was brought to its knees, but she recognized that Despite the limited room for creativity, but still have to be bold and innovative.

Meihuo tone light and fireworks in the changing colors to show where the modern design concepts, a topic where color is moving around, constantly changing, in the deep background color of central Ed Hardy  Europe, Ming-yan is also the color of the light distribution.

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The future is full of feeling livid, through the glass Hui Leng are the best embodies the future of color, the color of the kind of cold in the smooth surface reflection of modern light and break through the cold sense of red and yellow tones to this group Color brings to life vitality.

From the ocean and the sky, light and natural Ed Hardy  colors seem to make you float in the sky and into the future and dreams. Various levels of a blue tone, rich and deep, to the design brings endless possibilities. The overall tone of the purity of a moderate kind.

In this series that showcases the vibrant colors of young magic, fun combination of color collide with each other, like colors Ed Hardy  on a Rubik’s Cube fast, fun and varied, flat and geometric changes in doctrine, so the design becomes more art.

Malachite green is a dramatic color, light look at this season the big hot turquoise jewelry will know that it is a popular color, and it sometimes has a sense of luxury, and sometimes it is a very eye-catching form for the whole key, and It is not so old-fashioned as you think. But had to admit, it seems more appropriate for color than white girls.

3.1 Phillip Lim Chiffon Dress is a long-sleeved green peacock this season to see the best and most worthy to buy one, designers with gold tassel necklace with its mix of really put bright colors in this piece of net knee dresses, Perspective sleeves at the design and other christian audigier  parts of the level of color generated a sense of the performance of two different degrees of peacock green, not dull sense of monotony. Ralph Lauren’s black lapel coat is very clever, the two pieces will be placed on two big peacock green collar, in the low-key colors jump inside reveals the most valuable. Alessandro Del’l Acqua those shiny pieces of malachite green emitting exaggerated Dress like to party the occasion to purchase the grounds, which had enough eye-catching colors, combined with satin in the sunlight, has a very prominent exaggeration christian audigier  effect. In addition, the velvet feeling can be used in the green peacock, one of the best fabrics, Ralph Laurent’s a strapless dresses on the spend of this extravagance of material, but the style is lively and lovely corset + ballet dress style, with them also have wonderful results.

DVF a little deep for some of malachite green mature christian audigier  style of dressing up, like extending the stage total look, as the length equal to the outside covered with a black coat is highlighted deep inside the proper practice of malachite green.

Best Buy Style: long-sleeved chiffon dresses, satin dresses the best mix Color: Gold, Black