Qipai Jet Li, Romon of Pu Cun Xin, a small Indian family of HAILAN days, Youngor of Fei Xiang … … the image seems to advocate apparel advertising an indispensable element. But the problem is, it has been mind-set so that marketing will be “role models” has been defined as “leading” role. But the real success is not due only to meet the needs of the target market, but rather to find and create new demand, that is not aware of the needs of active consumers. Through creative design style in the garment’s performance, with the “example” an enormously attractive seamless docking with a perfect presentation, in order to provoke a new fashion in order to make the brand unique personality, in order to enable consumers duty-bound to pursue. Of course, the new design style comes from the needs of the target market integration and found that the Spanish Inditex Group’s subsidiary brand ZARA, its formation “design – production – supply – the market – designed to” business processes can be recycled and fully highlights the importance of design. “Example” is the goal of market integration based on the discovery of the most intuitive, most ground-breaking design style to convey to the target group, and form fashion, the only way to get more people involved. 

The face of apparel to market changes, we must not only be able to Perspective essence of the phenomenon, but also to discover the trend of things. Costume design is an important aspect of the grasp of consumer psychology, which is one of the most important trends. Consumer psychology that the garment has to meet, joy self, display, demonstrate personality and characteristics of the function, so that consumers will have to buy clothes motives: Dress yourself The quest for beauty; others, sure, affiliation with the group recognized; meet their own emotional needs. As for outside the core Juicy Couture  motivations are certainly give rise to social assessment of scruples. The importance of clothing to individuals to buy the possibility of errors, mistakes have a negative impact on the purchase of the perceived have affected the degree of scruples. To overcome the scruples of consumers in these areas should start with the following: As for the dress, costume design style must take into account the target group has been on product information and information-handling capacity, target groups in which group identity and cultural characteristics of the final to determine the appropriate style and the Office of Environmental. Costume design novel measure of consumer demand is the right Juicy Couture  target market trend accurately, non-fast-forward, acceptable design style through the voice of the aspirations of the formation of the popular atmosphere in the choice of consumers when risk perception is significantly reduced, Since the group wore a lot of people, even if a negative evaluation of decentralized responsibility, and anxiety naturally be less. Such as “gifted” men’s only said that a new definition of beauty, making elegant men, both free and easy man, but also includes new anti-traditional elements of the beautiful. At the same time that Juicy Couture  demands no more than that, if further convey the beauty, charming design style, it is estimated that men can not accept, out of self-image considerations, but for social evaluation of scruples.