By the end of January, H & M officially announced, the first Beijing Xidan Joy City stores are currently under preparation and will be open in the spring. This attracted attention in the global economy is facing recession next scene is still confident it enter the China market, the era of cheap big has come?

Back in early January, people have noted that Joy City basement of a corner enclosed by H & M logo curtain. January 29, H & M had formally announced, the company plans in 2009 an additional 225 stores worldwide, of which the first Beijing Xidan Joy City stores are currently under preparation and will be open in the spring. The Internet rumors for nearly half a year of speculation, “H & M exactly  Burberry  when to open stores in Beijing, where a warm debate.” Would also like to put to an end on the characterization.

H & M what kind of origin is also its first store settled in Beijing could even suggest a cause for such attention? In the global economy is facing recession next scene it is still confident to enter  Burberry  the Chinese market?

H & M, full name Hennes & Mauritz, a Swedish fashion company, is Europe’s largest clothing retailer, although it has a name resounding level of luxury big neck and neck, but the route it is cheap and fashion, But it is also, and the rise of big-name luxury goods is inseparably related to H & M led, ZARA, C & A, GAP, they are known to copy the  Burberry  big style of “regular” clothing brand.

In the 2007 to 2008 in the first half of the time, when big-name luxury goods are still ambitious plan in China’s domestic market, the luxury of their empire, it does not expect in October 2008 in a fierce global financial crisis, so that the original the middle class has nothing to do with the low cost of living began to global fashion. That whether rich or poor are a popular way of life and economic models performed in various continents, which also made such as H & M fashion line to go  Burberry  parity become beneficiaries of the enterprise. H & M the latest in a performance report shows that in November 30, 2008 end of the fiscal year, the company net profit of 15.3 billion SEK (1 U.S. dollar equals 8 SEK), compared with the previous fiscal year increased by 17 million  Burberry  kroner, an increase of nearly 13%.