Identical operation of department stores; local department store, retail brand in the field difficult to occupy the front-line position, which is placed a long time in China, department stores and apparel retailers, brands face two challenges. Before the financial crisis, these two issues and did not appear sufficient influence, but entered in 2009, retailers are due to positive "cut-throat" producing toxic enough to endanger China’s fashion retail industry’s development. This, the Chinese General Chamber of Commerce 10000 Wen-ying, vice president of competition to the deep vortex of the department store operators have launched an appeal: Department Stores, not only from the "positive competition" to "dislocation management", but also to help the national clothing brand into the Chinese market line brand. Under the influence of the financial crisis, consumer spending mentality and the market is undergoing tremendous changes in consumption structure, China’s department stores and clothing retail industry, this will also face new challenges. This allows us to rethink our common business and management models, to examine the value of the local apparel brands and advantages, and ultimately the retail and apparel together win-win situation. To achieve this end, department store industry, apparel industry, should be based on the existing out a new path. Prada (PRADA) refreshing every quarter, with anti-trend innovation. In the autumn and winter 2010 Milan Men’s Week, Prada (PRADA) 2010 Winter Men’s farewell to the previous steady the image of cold-blooded man, whether it is the color or the style of the innovations skimp. Compared with the previous quarter gray crocheted and knitted colorful this season, youthful flavor, is optimistic about the economic crisis of confidence in performance. Male models with khaki-colored suit and tie with the color bias within the depth of sweater knitted sweater Ed hardy hats short opening paragraph, the neat tailoring suits, and simple but elegant colors to show the unity Prada (PRADA) has always been elegant taste. This short section of the knitted sweater into a series of runs through the whole story of this new design, tightening under clothing Wai looks more female models with style, version of model is also more suitable for men’s wear thin

revealing a trace of a neutral flavor, gives fresh feeling. Throughout the development of competition in developed countries, department stores context, almost all from the difference in competition, there is a move toward convergence of competition and competition from low toward high-level competition, and competition from the characteristics of competition in the road toward individuality. My personal view is: department stores in the market demand for the basic level of a moderately well-developed when the trend of convergence gradually began. Medium-developed mainly refers to the customer consumption levels. There are two basic indicators, one consumer group accounted for the largest proportion of medium to consumers; second is the concern of consumers for goods from the value and price shift attention to the brand, fashion, taste,Ed hardy hats  concerned about the status of the line, service innovation and ultra – values match the demand, this trend in the market demand reaches the level of development there will be department stores grading, sub-grade, and at the same level competition. So, I think, retail operations and management, duplication of the market economy from low level to high-level development process, is inevitable. Through our efforts of operators, so this trend as soon as possible in the past, the  Ed hardy hats market emerged as the new face of economic development is our mission.